President and CEO of 5W: "We are very excited to be working with such a prestigious and major international carrier”
 
EL AL Airlines announced last week that 5W Public Relations, one of US’s 25 largest public relations firms had been hired as its new PR agency of record. 5WPR will work with EL AL Airlines on all public relations initiatives, leading with strategic and creative planning for the brand as well as spearhead a full scale media relations and communications campaign.
 
Ronn Torossian, President and CEO of 5W PR said in a statement "We are very excited to be working with such a prestigious and major international carrier”.
 
Widely acknowledged as one of theworld's most secure & most innovative carriers, EL AL is  the national and leading carrier for Israel celebrating over 60 years of service. EL AL offers the most nonstop flights between New York (JFK/Newark) and Israel as well as the only nonstop service from Los Angeles.
 
Worldwide, EL AL flies to more than 40 destinations from Israel and serves dozens of other destinations throughout the world via partnerships with many other carriers (including 22 additional cities in the U.S.A.). Only EL AL has First Class service on nonstop flights between the U.S.A. and Israel. The airline has annual revenues of about $1.93 billion and carries more than 1.8 million passengers annually.