The 2014 FRUIT LOGISTICA is the most comprehensive and significant event the international fresh produce industry. The exhibition which attracted some 58,000 trade visitors, known as the leading international meeting place of the fresh produce trade, was held from 5th to 7th February 2014, in Berlin.
With participation of approximately 2,600 companies from across the entire fresh produce – including global players as well as small and medium-sized suppliers from all around the world, Israeli fresh produce have again gained unique status.
Led by the Economy Ministry’s Israel Export Institute and the Agriculture Ministry, Israeli companies sporting fresh produce from red Pomelos to Japanese plums to a variety of dates.
Hemdat Sagi, the ministry’s commercial attaché in Berlin, stressed that the delegation members aim to see an increased amount of Israeli fruits and vegetables available on supermarket shelves throughout Europe.
In 2013, exports of Israel’s fresh fruit and vegetables totaled $1.2 billion, about a 10% increase from the previous year, according to data from the Israel Export Institute.
More than 90% of Israeli agricultural exports still head to Europe, and markets in Russia and in Eastern Europe are growing all the time, said Yaara Shimony, the business development manager for fresh produce at the Israel Export Institute.
“Against global competition, Israeli farmers offer not only high quality but also a multi-seasonal supply, with a short arrival time and long shelf-life,” Shimony said.