TNT’s entire fleet of distribution vehicles in Israel will be updated with the new strap line ’sure we can‘
TNT Express launched early this month a new global strap line - ’sure we can‘ - capturing its ‘can do’ attitude when addressing the needs of its customers.
TNT’s entire fleet of distribution vehicles in Israel will be updated with the new strap line. In conjunction with the launch of its new strap line, TNT Express also unveiled its new and improved website, the first touch point that will carry the new strap line.
Udi Caspi, CEO of TNT Israel, said: “TNT has started using a statement that truly reflects what TNT stands for. With the new slogan we convey our true differentiating attitude – an attitude that applies to all TNT entities. ‘Can do’ is simply the way we do things. It’s the attitude we bring not just to solving problems but also to carrying out our day-to-day operations and responding to our clients."
Caspi added that ’Sure we can‘ reflects TNT’s approach to doing business, one that is strongly characterized by a ‘can do’ mindset that is applied to its day-to-day operations. TNT shows the world that anything can be done with the right partner.
Caspi also noted that TNT had refreshed its website to improve its intuitiveness, relevance and accessibility for visitors. Enhanced content, advanced search functions and greater ease of navigation will deliver an improved customer experience.
The new global strap line as well as the new website are expected, according to Caspi, to encourage customers to use TNT full range of services and shipping tools.