The company is now called VA Forwarding. The company has undergone organizational and strategic changes, recruiting skilled professional manpower including sales and marketing personnel
V.A. Middle East Forwarders CEO, Adi Tidhar, announced the company's new branding. As of February 11th the company will be called VA Forwarding.
Tidhar also announced significant changes to be made to the company's sales concept, now to be based on promotional campaigns and special offers to selected destinations.
Tidhar explains: "The company is embarking on a new path, chosen decisively, leading to a fresh young image for the company. And most important, the scope of our service has expanded and been upgraded. We offer the best opportunities for overseas shipping on the market, both in terms of price and in terms of service, and from next week everyone in the market will get this message, loud and clear."
VA Forwarding has recently moved to its new offices in the industrial estate of Lod, and operates two professional branches in Haifa and Ashdod ports. Its new initiatives reflect the company's change in management.
Mr. Tidhar, who was formerly Deputy Managing Director and a partner in the company together with Sampal, has recently purchased the partner's shares to become the company's sole owner. Parallel to the change in ownership, the company has undergone organizational and strategic changes, recruiting skilled professional manpower including sales and marketing personnel.
The company's new branding and strategic consultation has been conducted by NOBI better brands, under the management of Hanoch Rabinowitz.